After 25 years in professional services, Victoria became inspired by the high-performing women in her life whose wardrobes no longer matched the pace of their days. As a working mum and generally busy person, Victoria wanted to create collections that were relevant to all parts of her day without feeling performative. She set out to enable women to feel confident, comfortable, and effortlessly put together - from home-working days to coffee meetings and power walks with friends - and has since achieved exactly what she set out to do, Emello.