After receiving a hyperthyroidism diagnosis in 2019, which affected her whole body including her menstrual cycle, Charlotte experienced a difficult response to conventional medication. She began searching for a gentler, more holistic approach to supporting her body and hormones, but felt there was no platform dedicated to women's natural health. Wanting to bridge that gap, she created eudae, a space designed to educate, support, and empower women to take control of their health, hormones, and overall wellbeing through a natural, holistic approach.