Born from a personal struggle with yo-yo dieting, Heidi Normanton founded HeyLO! in 2022 after she discovered low-carb living and transformed her health. There was just one thing missing… bread! Frustrated by the disappointing alternatives that tasted “eggy” or “chemical-y,” she developed the HeyLO! range to create genuinely delicious low-carb options that people would actually look forward to eating. Today, HeyLO!’s products help thousands maintain their health goals without sacrificing the joy of a proper bacon butty or toast with butter.