Growing up watching her powerful mum run her own business, Gemma knew one day she would feel passionate about something to follow in her footsteps. Moving through her 20's, sitting firmly in the 'binge drinking' generation, Gemma's relationship with drinking changed from quantity to quality. As she cut back on alcohol she started choosing quality cocktails - sometimes with alcohol, sometimes without. With the alcohol-free drinks space dominated by big brands with little flavour, she wanted to create the perfect at home drinking experience through carefully curated alcohol-free discovery cocktail boxes.