As an interior designer something kept bothering Gemma, home scent never matched the spaces she was creating in looks or performance. For her, fragrance is an essential layer, just like texture or colour, and Gemma approachs it very intentionally. The products she found herself buying either didn’t perform or didn't last. That gap led her to create Lifestyle Home Collection, a premium home scent brand with appealing aesthetics, long lasting strong scent and an affordable price point for large sized items.