After one too many disappointing Bloody Marys, Lilly founded Mary Mary to create the one she couldn't find: a Bloody Mary worthy of its reputation. Refusing to leave the perfect serve to chance, she created two heat levels: Bit of a Kick and Fiery as Hell. With a cheeky nod to the nursery rhyme — quite contrary, never ordinary — Lilly drew a Queen of Hearts with a tendency to step out of line as the symbol of a brand that does the same.