With over a decade in the pharmaceutical industry—including years working on global women's health preventive programmes—Asma saw the importance of prevention, especially through natural solutions, in shaping long-term wellbeing. But becoming a mother of two changed everything. Struggling to find products that truly supported her, she felt women deserved better. Wellness shouldn't be complicated. She founded Niyodo Blossom: simple products known for centuries, delightful and easy to weave into daily rituals, to nurture and empower women at every stage of life.