Skin is personal — but for too long, the expertise around it hasn't been. Helen spent 15 years in private healthcare and dermatology watching brilliant, beauty-savvy people navigate a system that offered appointments without answers. Her own disjointed experience with acne and research into women's skin confirmed it: for example, 80% of women believe hormones are affecting their skin, yet most have no idea what to do next. I'm changing that — with access to the UK's top dermatologists and the kind of clear, honest guidance that replaces guesswork with confidence.