Maya got the idea for a cleaner, more transparent energy drink after years of having to rely on black coffee, energy drinks that were terrible for your health, or natural ones that she didn’t like. Working in marketing after graduating university, and then for a drinks brand for the next seven years, she saw how brands can pull the wool over customers’ eyes to make it seem like their product is good for them. So she thought it was time to challenge that, and be onest.