Cherrelle had a background in Sales and Management in the hospitality sector. She became a mum to her son, Louie, in 2019 and during her own feeding journey with Louie, she quickly saw a gap in the market to create a guilt free, convenient solution for parents. She found the choice of convenience food for children pretty disappointing  hidden nasties, mush-like consistency  it just didn't ever feel like real food. This gave her the drive to make family convenience food that is just as nutritious and tasty as a home-cooked meal and that will help our children form healthy eating habits for life.