Defiantly, Priya refused to compromise on a great night, she really valued those social occasions with her loved ones, and hated that the best nights came with a heavy price the next day. When she discovered that in Korea, they'd been drinking Korean pear just before alcohol for generations, backed by real science! Nowhere to be found in the UK, she spent weeks in Korean farmland and decided to bring it here herself. PrePear soft-launched at her wedding in 2023 — and that three-day party told her everything she needed to know.