Claire started Selph out of the frustration she had with accessing truly personalised, preventative healthcare. With years of experience studying the gut microbiome, probiotics, infant nutrition, and later working as a GP and mindfulness teacher, she saw how limited NHS appointments often left people without clear guidance. Selph was born to provide clarity, confidence, and control through diagnostic testing, screenings, health assessments, and expert consultations focused on actionable next steps. The brand is built on the belief that better health starts with understanding, and that care should be proactive, personal, and empowering.