After planning endless parties for her two daughters, Emma had the bright idea to reinvent the usual party bag offerings and create something affordable but bespoke, meaningful and unique. Her aim was to throw away the throw away, plastic party bag culture and help our children to treasure and reuse their belongings (while also inspiring her girls to become future entrepreneurs). From birthday parties, wedding gifts, table decor, branded uniforms, bespoke colouring books and press gifts, Frankie Loves Ivy is on hand to create the perfect finishing touch, so you have one less thing to think about.