Grace first conceived Studio10 after noticing the beauty industry largely overlooked mature women and multitasking makeup solutions. She launched the brand to create age-inclusive cosmetics designed to enhance confidence rather than mask ageing. Combining skincare benefits with easy-to-use makeup, Studio10 focuses on radiance, simplicity and pro-age beauty. The British brand has since built a devoted audience by championing realistic beauty standards and empowering women through thoughtful, confidence-boosting products and expert education.

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